Whoever owns a gambling business needs to do marketing, yes the mindset when sharing gambling stories are to raise awareness and attract more customers which is descent for a business. The bad part are those who forges story lines and manipulate winning tickets just to brand the platform with a high winning rating, manipulatively attracting more gamblers.
It’s very for the casino to forge story just use it for marketing purposes these days. Most of the games now have a replay or verification page to check the authenticity of the winning games so casino use a transparent result for sharing success stories.
Maybe this is still happening through influencers work but not the casino forging results.
Casino use bonuses as way to market their casino. It’s more effective than sharing success stories nowadays.
In fact, reputable casinos use replays, provably fair and even independent audits to validate their user's wins, which is why its no longer worth the risk of inventing fake winners like they used at past.
But let's face it, marketing has evolved significantly, and these days it relies in a strategy to create an emotional perception that distorts reality.
Is that illegal? Certainly not, because on all businesses marketing on these days is appealing, and users like it... they want to be fueled by the hope that have a chance to win big.
But then come the disreputable casinos that pay influencers and streamers to show game sessions where only wins appear, or even live notifications of "big winners" that don't show how much they've already lost before winning... I've also see many complex bonuses that seem like a good opportunity but then trap the player with numerous demands... and others.
So, the game may be fair, but the way some casinos tell the stories can manipulate expectations of reality.