Given that it is a specific address, it would indicate that the solution will eventually resolve into either a wallet.dat or a private key (and given casascius's service, I'd guess that the solution is a private key) and isn't the login to an online wallet, as those can't guarantee sending from a specific address.
The string is very short and generic, and so it seems a little unlikely that the private key somehow is encoded into it. A private key is 256 bits and the string (assuming casascius is only looking for a-z,A-Z,0-9, period, comma, space, even including the quotes, gives a total of 66 symbols, or ~6 bits per character) has a total of 324 bits... That really doesn't include enough to hide it stego-style in such a pretty sentence.
Given that this is ruled out, its probably more likely to be a logic or lateral puzzle. plain site... site, website... somewhere on his website, view source, ctrl-f, plain.htm, plain.html.
I think I'll give up, never very good at these things.