It is dramatically better than the current system, which requires consumers carry multiple cards.
You are misunderstanding the friction point, which in my view is concerning. It is a huge challenge to persuade consumers that they should send you details of every transaction they make. That information is both highly personal, and highly valuable, and you appear to view it as something a large number of people will do gladly for the sake of receiving Incent. I don't believe they will, and I don't believe they should.
You didn't answer my question in regard to your plans to onsell this data, and I think you should.
Half the rewards come from customer subscriptions. Half will come from retailers who are willing to pay for repeat custom and the insights it gives them.
What are 'customer subscriptions' ? - Does Incent plan to charge customers for this loyalty service? 'the insights it give them' sounds like you are planing to give / sell merchants the data I referred to above - can you confirm.
Finally, could you confirm your role, and the current size of the team - how many people work full time on delivering this platform?