Sure,

Based on what you wrote, the goal is to have business accepting btc, correct?

Then remove all the market volatility, and keep it simple to fit their bottom line : sales and cost of tx. Thats it.

There are currently only 2 accredited payment gateway for bitcoin: Bitpay and Coinbase. And their fees are already low. No need to talk much about price of btc etc... just talk about easy to integrate, and fees are near zero. Do tell them that Coinbase has the first $1M in tx for free, 1% after that, while Bitpay has 1% or $30 flat fee.

Think of bitcoin as email. Do mainstream ppl want to understand how emails work? and that they can have their own email servers, ....etc ? I'm sure if you pitch someone into using email you would say, sign up on Gmail, yahoo or hotmail and that they can send mails digitally in sec ....

Anyway, i think i made myself clear enough. English isnt my native language, so i hope someone can contribute in writing for you.

Which is why your letter will not be helpful. We're not there yet. One step of a time.

I disagree.

In your pencil analogy, to be realisitic it would be " the pencil MAY be free if you have the TOOLS to sharpen it". The TOOLS here are compliance with regulation rules, exchange risks and etc... You get the point.

OR the business can just buy this pencil at a price. The price will only be more competitive in the future as more competitors coming in.

The bottom line is the pencil is still alot cheaper than buying it from MC/VISA.

To gain merchant acceptance you must focus on their point of view. There is no downside in "using this payment method" only upside. And there is no extra work being involved which let businesses focus on what they're doing best.

to be honest, i still think the letter is too waffly.

do you think mastercard talk about dollars with paragraphs describing the cotton paper and patented ink. or the method of joining the chip to the plastic card, or the database link of the accounts.

i think there needs to be less waffle about the decentralised protocols and more about the:
no chargeback
pennies(3c) vs quarters(30c) fee's
hoarding for future gains

basically the practical stuff, not the protocol stuff.. after all if your pushing for coinbase/bitpay. the protocol and security is meaningless to a merchant as its all automated by a third party. all the merchant and customer see's is a QR code.

they dont see or know of the 'ledger' or the encryption stuff, they dont see it as being decentralised, as all their trades go through one company.. not random people.

(sorry for the backwar and forward thinking from post to post. but i tailor my sales pitches to each individual business and the more i read your letter pretending im busines xyz, abc efg etc in different scenarios, the more questions rather than answers i see them come up with)

Marketing means selling. So, marketing what? BTC? You can sell your BTCs any time without any marketing.   "To businesses" - your ambitions are high Maybe you can start "guerilla marketing" of the BTC from your local grocery shop around the corner? That would be more realistic.

first paragraph... ummm no
the security of bitcoin has nothing to do with price(FIAT/legal tender value of a coin) manipulation, but irradicates balance / personal holdings (amount of bitcoin) manipulation

second paragraph

firstly i replaced dollars as i was thinking of making the letter more international so it can be usedin the UK or urope without editing. i though using FIAt was a weird word so chose legal tender.. bt now reading it back, maybe either go with dollar or use the words national currency. as the words 'legal tender' may make people think that bitcoins are not 'legal' and open up a floodgate of questioning about if bitcoin is illegal to use. (laymans thinking)

my previous post was saying basically, you can either do it manually yourself using localbitcoins and sell back to dollar/national currency when you like, or just hoard.... or you can automate it using coinbase/bitpay and take the manual effort and price volitility out of the equation for a subscription/small fee.

but it seems like your trying to push them the coinbase/bitpay route without showing all options.. which is kind of leading the customer down a narrow path.

third paragraph

bitpay/coinbase do have fee's though. so becareful not to promise things that are untrue